A low price feels safe until you see how many buyers it requires. Enter a goal and a price to see the sales and traffic you would need, compared at half and double the price.
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How the calculation works
You keep per sale = Price × (1 − Fee %) − Fixed fee Sales needed = Monthly goal ÷ You keep per sale Visitors needed = Sales needed ÷ Conversion rate
Assumptions and limits
- Conversion rates vary widely by product, audience and traffic source. Treat the default as a scenario, then measure your real rate after launch.
- Refunds, taxes and the cost of getting traffic are not included.
- Doubling the price will not keep conversion the same. The comparison shows the trade-off, not a prediction.
Read the full method in how to price your first digital product.